Jul 21, 2025 • 1 min read

Content Creation

REAL Content Framework for Relationship-Based Content Creation

REAL Content Framework: Create relationship-based, entertaining, authentic content that leaves audience wanting more.

What is the strategic value?

REAL framework differentiates content by building genuine relationships while driving engagement. Creates trust-based marketing that cuts through information overload, positions you as unique authority, and systematically advances audience toward purchase decisions.

Why does the tactic work?

Competes with entertainment platforms by combining relationship-building with engaging stories. Authenticity creates competitive advantage over AI content. Curiosity gaps maintain engagement while building trust progressively toward conversion.

How to implement it?

For each content piece:

  1. Ask how this builds audience relationships
  2. Add entertainment through personal/movie stories
  3. Include your unique mission/perspective
  4. Create curiosity gaps that encourage next steps vs complete solutions.

Deep dive: The REAL Content Framework: Complete Content Strategy Framework for Relationship-Based Marketing to learn more about this strategy.