Aug 18, 2025 • 1 min read
Problem Research Through Facebook Groups and Comments
Mine Facebook groups and comments for real audience problems to create high-engagement content that solves actual market needs and drives shares.
What is the strategic value?
Eliminates content guesswork by revealing real audience pain points directly from your target market. Creates market-validated content ideas with proven demand, increasing engagement rates and ensuring every piece addresses genuine problems your audience actively seeks solutions for.
Why does the tactic work?
Taps into authentic audience voice where people openly share struggles without filter. Facebook's search function reveals high-frequency problems, while successful creators' comments show engagement patterns. Direct problem-solution matching triggers shares and saves.
How to implement it?
Join 3-5 target audience Facebook groups. Search "How do I?", "I have a problem with", "I need help with" in quotes. Review top creators' comments for recurring issues. Track findings in spreadsheet by category. Set email autoresponder asking new subscribers about roadblocks.
Deep dive: How to Use Social Media Research to Uncover Content Gold Hidden in Facebook Groups to learn more about this strategy.