What is the strategic value?

Extended content formats create stronger parasocial relationships, leading to higher audience loyalty and trust. This enables more natural brand integrations that feel organic rather than forced, resulting in better conversion rates and sustained partnership revenue.

Why does the tactic work?

Spending 20-30 minutes with a creator builds genuine emotional connection through extended exposure. Longer formats allow natural brand mentions within valuable content, making sponsored elements feel less disruptive and more authentic to audiences.

How to implement it?

Create 20-30 minute videos or podcasts focused on personal storytelling and value delivery. Integrate brand partnerships organically within content flow rather than dedicated sponsor segments. Maintain 80/20 ratio: 80% authentic value, 20% brand mentions.

Deep dive: Why Long-Form Content is Making a Comeback to learn more about the benefits of long-form content and how to implement it effectively.