Jul 22, 2025 • 1 min read
Instagram Reels Audience Segmentation Using Feed Toggle
Use Instagram's feed toggle to target intro content to non-followers via Reels and value content to followers via feed for optimized audience growth.
What is the strategic value?
Enables precise audience targeting by delivering introduction content to non-followers via Reels discovery while serving deeper value content to existing followers through feed posts. Maximizes growth potential and follower retention simultaneously.
Why does the tactic work?
Leverages Instagram's algorithm differences between Reels and feed. Non-followers discover you through engaging intro content in Reels, while followers receive value-driven content in their feed, creating optimal content-audience fit for each stage.
How to implement it?
Create hook/intro videos and toggle OFF feed sharing so they post to Reels only (reaching non-followers). Create value/maintenance content and toggle ON feed sharing for followers. This segments content delivery by audience type.
Deep dive: Instagram Reel Audience Segmentation: Master the Feed Toggle Strategy for Maximum Growth to learn more about this strategy.