Jul 21, 2025 • 1 min read
First Three Lines Hook Strategy for LinkedIn Posts
Master LinkedIn's First Three Lines Hook Strategy to boost post visibility and engagement by optimizing preview text that drives click-through rates.
What is the strategic value?
This tactic dramatically increases LinkedIn post engagement by optimizing the preview text that determines click-through rates. Strong opening lines function as conversion triggers, transforming casual scrollers into committed readers who engage with your full content.
Why does the tactic work?
LinkedIn's preview format creates a natural curiosity gap. Users see only the first three lines before deciding to click 'see more.' Once they click, psychological commitment bias kicks in - they've invested effort and are more likely to read, engage, and interact.
How to implement it?
Write your complete post first. Then dedicate 80% of editing time to perfecting the opening three lines. Create multiple hook variations using questions, bold statements, or teasers. Test different approaches and track engagement metrics to identify your highest-performing hooks.
Deep dive: The LinkedIn Hook Strategy: Master Your First Three Lines to Stop the Scroll to learn more about this strategy.