Aug 16, 2025 • 1 min read
Customer Language Survey Method for Positioning
Learn how surveying customers for their exact problem language creates magnetic positioning that instantly resonates with prospects.
What is the strategic value?
Creates magnetic positioning by using customers' exact words and emotional language, making marketing messages instantly resonate with prospects who recognize their own thought patterns reflected back to them.
Why does the tactic work?
People connect with content that mirrors their internal dialogue. When prospects see their exact words and emotions reflected in your messaging, it creates instant recognition and trust, making them feel deeply understood.
How to implement it?
Survey customers about their biggest problems with your topic. Document their exact phrases and emotional descriptors. Incorporate this language directly into your content and copywriting. Resurvey regularly as language evolves.
Deep dive: The Ultimate Guide to Positioning: How Customer Language Creates Magnetic Brand Messages for more details about this strategy.