Comment to Get Strategy for Lead Generation

What is the strategic value?

Creates dual benefits: boosts algorithmic reach through high engagement while building email lists. Comments trigger platform algorithms to increase content visibility, creating viral growth loops that generate more impressions, comments, and ultimately qualified email subscribers.

Why does the tactic work?

Leverages psychological reciprocity (value exchange for comments) and platform algorithms that prioritize engagement. High comment volume signals content quality to algorithms, increasing organic reach. Creates compound effect: more visibility drives more comments and conversions.

How to implement it?

1. Create valuable lead magnet
2. Build email opt-in landing page
3. Write compelling post highlighting value
4. Ask for specific comment word + connection requirement
5. DM commenters the gated link (not direct content)
6. Expect ~50% comment-to-email conversion rate

Deep dive: The Comment-to-Get Strategy: Proven Lead Generation Strategies for LinkedIn & Instagram Content Marketing to learn more about this strategy.