Broad-to-Niche Positioning Strategy for New Creators

What is the strategic value?

Reduces early-stage risk by casting a wider net initially, allowing creators to build confidence, test market response, and gather audience data before committing to a narrow niche. Ensures sufficient audience size before specialization.

Why does the tactic work?

Mitigates fear of over-niching by providing safety net of broader appeal. Allows data-driven decision making based on actual engagement patterns. Growing audience provides confidence to narrow focus while maintaining viable customer base.

How to implement it?

Start with general positioning in your field. Create content appealing to broader audience while tracking engagement metrics. Monitor which content types and client segments respond best. Gradually narrow messaging as patterns emerge and audience grows.

Deep dive: From Broad to Specific: The Smart Niche Strategy Every Content Creator Needs to learn more about this strategy.