Jul 21, 2025 • 1 min read
Base Sending Segment for Email Engagement Optimization
Base sending segments boost email engagement by targeting active subscribers only, improving deliverability and long-term performance.
What is the strategic value?
Boosts email deliverability and engagement by targeting active subscribers only. Improves open rates, click rates, and total clicks despite smaller reach. Protects domain reputation and creates sustainable long-term growth foundation.
Why does the tactic work?
Email providers reward high engagement with better inbox placement. Targeting engaged users creates positive feedback loop - higher engagement signals quality content, improving deliverability for future campaigns and avoiding spam filters.
How to implement it?
Create segment: signed up < 10 days OR opened < 30 days OR clicked < 60 days. Send newsletters only to this segment for 2-4 weeks. Monitor improved metrics. Gradually expand criteria as engagement stabilizes. Regularly purge inactive subscribers.
Deep dive: Transform Your Email Marketing Strategy with Base Sending Segments: The Secret to Higher Engagement Rates to learn more about this strategy.