Aug 19, 2025 • 1 min read
Audience Reachability Score Analysis for Creator Selection
Select creators with followers who follow fewer accounts for higher organic reach and better campaign ROI on Instagram.
What is the strategic value?
Maximize campaign ROI by selecting creators whose followers have higher organic content visibility rates. This reduces promotional spend while maintaining reach effectiveness, as audiences with fewer follows see more organic posts naturally.
Why does the tactic work?
Instagram's algorithm competes for limited attention. Users following fewer accounts see higher percentages of posts organically (up to 100% vs 20%). This creates predictable visibility without paid promotion, leveraging natural feed dynamics.
How to implement it?
Audit potential influencers' follower profiles to calculate average follows per follower. Prioritize creators whose audiences follow under 200 accounts. Create tiered budgets based on reachability scores, investing more in high-reach profiles.
Deep dive: How Audience Reachability Score Transforms Instagram creator Marketing Analytics to learn more about this strategy.